True luxury connoisseurs insist on “fine writing instruments” not ball point pens, and they demand “handcrafted timepieces” not digital watches. Why then, should it be so readily accepted that these same individuals would use a mobile phone—an item no less essential to modern life than a pen or a watch, and indeed maybe more so—which is not itself an expression of the same commitment to style, craftsmanship and distinction? For $2,100, Mobiado, designers of the attention-grabbing Professional EM mobile phone, can remedy this problem for you. After all, if you keep on time for your golf date with a Patek Philippe and sign your bonus checks with a Mont Blanc, why are you phoning Hong Kong on the same Motorola as your doorman?

With a number of firms rising to fill what had been a conspicuous gap in conspicuous consumption, Mobiado, one of the best known of the new class of “couture” phone makers, which also includes GoldVish and Vertu, is launching a new promotion. Anyone who purchases a Mobiado hand-set will receive a $1,000 gift certificate towards a chartered flight on Blue Star Jets. One thing is certain, your Mobiado’s brushed aluminum case and sapphire buttons will look splendid against the oak paneling of your private jet’s arm rest.