We received a letter today from Crescendo featuring their new residence in New York City.

“Manhattan 205 is perfectly situated at the crossroads of Manhattan’s Upper East Side and the heart of its Midtown. The two-bedroom, two-bath private residence features grand (20-foot plus) ceiling heights, an indulgent fireplace, private balconies, a sun-drenched solarium, and walls of glass with expansive views from the its 25th floor perch.”

We spoke with Chris Soderquist, co-founder and COO of Crescendo, to learn more about the equity aspect of membership. Crescendo differs from membership-based destination club and offers true equity ownership to accredited investors. Members benefit from shared usage of luxury residences as well as any potential upside in the real estate portfolio.

Helium Perspective
The membership vs. equity debate is a critical decision point in evaluating which club to join. Business models run the gamut from pure membership to real estate investment, with various hybrids in between. Our sense is the safest models are on either end of the spectrum, since the mixed models contain some risk of securities regulation.

Photo from http://www.crescendoresidences.com.