Scott Anderson, the CEO of Dream Catcher Retreats might be one of the more quoteable executives we have talked to while doing our research. One comes to mind:

“Man may be the head of the household, but the woman is the neck that moves the head in these decisions”

or words to the effect. Sounds like my marriage.

But it does make us wonder if it’s too early in the growth of the industry for clubs to be segmenting, like Vintners (wine) and Markers (golf) have done – especially if the woman in the household is not in love with golf. We think that a broad value proposition – in terms of locations and services – will provide clubs with the best chance of getting to 500+ members.