This CNBC clip is from last year, when Private Escapes launched their Platinum membership program – the one that provides members with some degree of upside: 18% of the appreciation of the underlying real estate is returned to the member in the form of club credits. Click here to see CEO Richard Keith explain the concept.

Helium’s take:

We are not convinced that this aspect of the program should be the driver for anyone making a decision about what club to join – frankly, we are more impressed with Richard’s experience and knowledge of the industry as it relates to Private Escapes and how it compares. But if it’s too close to call for you, when comparing Private Escapes to another club, maybe this helps put them over the line.