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Crescendo Acquires Destinations Private Resorts and Announces New Ownership Plans

Written by Jamie Cheng 12/04/2006
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Crescendo logoTwo boutique destination clubs offer a true “equity” based model, structuring their clubs as real estate investments rather than membership programs. Now the two have combined efforts in a deal merging Crescendo and Destinations Private Resorts.

Consolidating Efforts

destinations logoHelium Report spoke with Chris Soderquist, managing director of Crescendo, about the transaction. “Destinations Private Resorts’ activities have been weaved into Crescendo,” he explained. Essentially, the deal means Stan Dobrin, founder of Destinations, is now working with Crescendo since the deal did not involve the acquisition of any homes or members. We’ve posted an excerpt from Stan Dobrin’s letter to Destinations’ members, below.

Crescendo has an option to buy the Destinations home based in Fountain Hills, Arizona (floorplan, below). According to Soderquist, “less than half a dozen” Destinations members joined Crescendo as investors.

Shadow Canyon

New Investment Plans

Last Friday, Crescendo modified its membership plans. Since Crescendo is a registered security, the club is actually offering investment opportunities with membership benefits. Members are owners of a Reg D compliant real estate investment trust (REIT) that currently owns eight luxury homes (see map, below). As such, prospective members must qualify as accredited investors.

Prior to the price increase, the Platinum plan was a $315,000 investment with $23,500 annual dues. Today, the same plan is a $350,000 investment with the same dues, but 5-10 less days of usage. The increase represents a 10% price increase coupled with an approximately 10% decrease in usage.

Other plans include a new, lower entry-point Family plan at $225,000 (15-20 nights usage; $13,500 annual dues) and a higher, corporate plan at $400,000 (40-45 nights usage; $30,000 annual dues). The two new plans replace the former Gold and Platinum Unlimited programs which shared the same $315,000 investment as the original Platinum plan, but had different usage and annual dues.

The Family plan also reduces the size of the investment, offering half the equity stake of the new Platinum plan. Both allow any member, including extended family, to vacation at Crescendo’s $2.8 million homes (average value).

Two New Homes

The club recently added a new construction, 4,000 square foot home in Mauna Lani, Hawaii named “Hale Pu-uhonua.” Crescendo also acquired a new home in Punta Cana, Dominican Republic. We’ll post more about these homes in upcoming stories. Click here to read reviews from actual members/investors of Crescendo about their experiences.

Excerpts of letter from Stan Dobrin, Founding Owner, to Destinations Private Retreats members
I am delighted to announce that Destinations has merged with Crescendo Luxury Real Estate Investment Group, based in Sacramento, California.

Crescendo provides the first opportunity to own and enjoy a portfolio of luxury vacation homes . in essence, it’s a REIT with usage. The company has developed a critical mass of homes and investors and has achieved wide acclaim from industry experts and the media (including The Wall Street Journal, Financial Times, and Robb Report) for its innovative structure. Crescendo owners make an investment of $315,000 and enjoy 20-to-45 nights of use of their portfolio homes.

At the core of Crescendo’s philosophy is the belief that the company is truly the steward of its investors’ money and that the company has a fiduciary responsibility to acquire, operate and, ultimately, liquidate all properties to maximize the financial returns to its investors. This philosophy is unique in the industry.as is the structure as a fully-compliant, Regulation D securities offering.

Crescendo’s objective is to build or acquire a maximum of 38 luxury residences, with an average value of at least $2.5 million, located in a wide variety of premier destinations. The current portfolio includes residences in the Dominican Republic (Punta Cana), Hawaii (Big Island), Lake Tahoe, Los Cabos (Mexico), Manhattan, Punta Mita (Mexico), Scottsdale and Sun Valley.

Crescendo’s management team is deep with talented, experienced executives. Michael Burns, the Chairman of Crescendo, is a seasoned veteran of the shared ownership industry, having pioneered Marriott and the Walt Disney Company’s vacation clubs.

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