Sentient Jet members now have access to luxury without even setting foot on a plane. The fast-growing private jet company, Sentient is partnering with Saks Fifth Avenue, ClubCorp and Leading Hotels of the World to provide its members with access to a number of exclusive offers for fashion, private club ... Read Full Article »

Two fast-growing charter businesses merged this week, and they took the opportunity to toss a little mud at the competing fractional ownership business model. JetDirect Aviation, based in Pennsylvania, has been on a tear in the past year, acquiring charter operators and facilities to create a national footprint and the ... Read Full Article »

Sentient Jet has rolled out a new program for its frequent flyers looking to reduce hourly costs. The Preferred Plus Card and its $150,000 initial deposit guarantees members hourly rates that are approximately six percent lower than Sentient Jet’s existing travel program, TravelCard, which requires a $100,000 deposit. For example, a ... Read Full Article »

A few of the top tier destination clubs in the industry have formed alliances with private jet operators to better serve the needs of their clientele. Providing special pricing on private air travel is a logical next step for ultra luxe clubs that already offer maid service, grocery shopping and ... Read Full Article »

A good story today by Candace Jackson in The Wall Street Journal (sub. required) about how the private jet industry is reacting to the surge in demand for jet time, driven mostly by the growing popularity of jet cards and membership programs. Essentially, fractional owners have enjoyed great service and the ... Read Full Article »

In researching the Decision Guide to Private Jet Travel, we were impressed by the safety commitment and infrastructure of Sentient Jet Membership. When it comes to market leader NetJets (and Marquis Jet), everyone has high expectations and an equally high regard for their infrastructure and investment in safety. In the ... Read Full Article »

Today’s NY Times (registration req) reported a surge in interest in charter cards, citing results from Delta AirElite, Sentient Jet and JetNetwork and OneSky. Charter cards are a twist on the fractional card concept pioneered by Marquis Jet. The article ends with an anecdote from Sentient Jet CEO Steven Hankin, who ... Read Full Article »